Facebook gives creators access to music powerhouses for monetized video content

Facebook is introducing a new way for creators to generate revenue, and surprisingly, it’s by using popular licensed music. The new music revenue sharing feature will allow creators to use licensed music from some of the biggest stars in video and earn ad revenue.

Facebook Creator Studio UI

For a creator to benefit, they must create a video of 60 seconds or more, post it to Facebook, and use the licensed music provided. Facebook says there’s an “expansive” music catalog, but doesn’t say how many artists or tracks. If the video is eligible to generate revenue, it will do so for the creator, music rights holder, and Meta. Meta did not disclose its share or that of the music rights holder, but said creators would receive 20% of ad revenue.

New feature. More potential cash.

Facebook emphasizes that all content created must adhere to its monetization, community, and music guidelines. Fortunately, creators will be able to check if their videos are eligible for monetization through the Creator Studio portal. Additionally, creators will also receive confirmation of monetization potential in their inbox. This should be a great new way to generate revenue for all parties involved, considering nearly 50% of time spent on Facebook is spent watching videos. The licensed music will feature artists like Bicep, Leah Kate, and famous artists like Tove Lo, Post Malone, and The Kid Laroi, to name a few.

Music revenue sharing will be rolled out globally. However, creators in the US will get the first dibs, with the feature rolling out to more regions in the coming months. Facebook says it will look to expand the music catalog in the future, working closely with those in the music industry. Facebook also recently tested a new feature that will allow the creation of multiple profiles and will host a Security School seminar later this month.


Source: Facebook