More than $1 million was raised through the live 12-hour Hell or High Water telethon on Sunday, March 13, and organizers are optimistic that figure could reach $2 million.
The money was raised to help families in fire and flood-ravaged communities in Merritt, Lytton, Princeton, Abbotsford, Monte Creek and surrounding First Nations communities.
During the live telethon, pre-recorded live performances and messages from more than 50 recording artists – as well as local dignitaries and personal stories – were shared with virtual audiences across the country.
The two-hour live concert, from Mission’s Clarke Foundation Theater, included performances by George Canyon, Lisa Brokop, Tom Jackson and local favorites Kenny Hess, Karen Lee Batten, Aaron Pritchett, Jim Byrnes, and more.
Merritt Rotary raised approximately $850,000 before the telethon, collectively with the communities of Abbotsford, Merritt, Princeton, Lytton and Monte Lake, the number is close to $2 million.
Proceeds will go directly to Rotary Merritt who will then work with non-profit organizations currently working in affected areas to distribute the funds to communities and individuals affected by natural disasters.
“I believe in British Columbians and Canadians,” said Greg Girard, one of the organizers.
“I know Canadians care about families, so much so that when we hit 1.5 million, I’ll shave my head, my eyebrows and the soul patch live for everyone to see, for the latest push to 2 million.”
To learn more, visit www.hellorhighwater.ca and find out how you can support communities ravaged by BC fires and floods.