The music industry in Nigeria is one sector that has made remarkable leaps and bounds and put the country on the world map. Much like the country’s burgeoning fintech ecosystem, home to many unicorns, the music industry is also doing remarkably well.
Recently, music streaming giant Spotify revealed that 20,935 songs have been added to the platform by Nigerian creators since entering the market, placing Nigeria as the second country with the most music streams. This was revealed by Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, during a media chat in Lagos on Thursday.
She also added that among the top 10 songs exported from Nigeria, nine are collaborations between local and international hitmakers, proof that Nigerian music is gaining worldwide attention and popularity. According to the facts obtained, Spotify revealed that the average number of artists streamed per user locally increased by 60%.
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Lately, not only has Nigerian music gained popularity in the world, but different genres of African music especially the famous Afrobeat have permeated the international scene which has seen it gain global acceptance with so many foreigners raving to it. . In recent times, many Nigerian artists have intentionally honed their craft and maintained excellence, which has resulted in many of them gaining global recognition, which is a huge feat.
The music industry has become very competitive, which has raised the music bar to a very high level. Any musical artist who wants to thrive in the Nigerian music industry must have the intention to produce quality sounds. It is also interesting to know that two Nigerian artists Wizkid and Burna Boy both won the Grammy, a very prestigious award.
Some of these Nigerian artists have performed so many sold out concerts with some selling out tickets in less than hours and minutes. The famous 02 Arena, which is the second largest of any indoor venue in the UK with a total seating capacity of 20,000, has been repeatedly sold out by some Nigerian entertainers.
There is no denying that one thing that most Nigerians enjoy is the music that emanates from the country. It’s more like a therapy that supports people despite the scourge of insecurity, corruption and the like that have ravaged the country.
Beyond the soothing melodies produced by these artists, the music industry is a sector that has greatly contributed to the empowerment of young people, where talented young people are signed by record companies giving them a source of income. According to statistics, the Nigerian music industry is expected to generate $44 million in revenue by 2023. That is indeed impressive.
One amazing thing that I have witnessed is that there has been a paradigm shift in the choice of music by Nigerians. Back then, many Nigerians preferred foreign music to their local music. Some even divulge that they never listen to Nigerian music because of how they feel about it. But now the narrative is different as most Nigerians now prefer their local songs and artists over foreign songs. Lately, there has been an increased international demand for Nigerian artists, which is indeed good business for them.