Clubhouse, Vimeo and DoubleVerify are just a few of the names coming together to sign up for the updated European Union Code of Practice on Online Disinformation.
The EU has always been quite strict when it comes to the rules and regulations concerning large companies within its borders. Most of them are intended for the general interest of the public and the environment. A recent example can be found in the form of rules being developed to ensure that all tech companies, including Apple, switch to Type-C charger cables to counter plastic pollution.
Another way to take care of the general population is through EU privacy regulations and enforcing them on platforms like Facebook. Some of these rules, however, may prove to be anything but useful to the public. One infamous example that anyone can draw on is Article 13, which has drawn harsh reactions and criticism from the public. No one wants copyright laws to be enforced more than they already are, but it seems the EU was unwilling to listen.
In any case, this new legislation on disinformation is legislation that seems well thought out and has been received relatively warmly. A number of notable tech companies have already taken the plunge towards signing up and adhering to the new rules. Famous names joining this pantheon include Facebook, Twitter, Google, and Mozilla, all of whom signed up to the legislation in 2018. TikTok was a much more recent addition to the program, having jumped on the bandwagon in the summer of 2021.
The aim of the revamped EU State Spokesperson Code of Good Practice is to ensure that disinformation and anti-logical rhetoric does not find a solid foundation within the borders of the Union. Problems such as misinformation have only become more apparent since the COVID-19 pandemic, and liars are all the more emboldened by it. The updated version of the codes allows tougher action to be taken against non-compliant companies and platforms. Apart from this, the code also aims to refer to some gaps left in the implementation and enforcement in the EU.
The Union can force companies to enter into agreements like these simply on the basis that it acts as a big market for all. Using this position to leverage support for changes aimed at improving one’s quality of life is the responsible thing to do. If only other countries could follow suit, and not just exercise online surveillance to punish their user bases.
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