Simon Fuller Announces United Partner NFT Musical Film

Entertainment icon partners with Avalanche and OP3N to produce innovative musical film

american idol and So you think you can dance Spice Girls creator and founder Simon Fuller has teamed up with OP3N and the Culture Catalyst – a recently announced $100 million commitment to foster arts and entertainment projects on the Avalanche blockchain – to develop and produce an innovative musical film with the world’s leading pop group Now United.

The Musical is a live musical film featuring members of Now United and original songs. It will be available for NFT pass holders on the recently launched OP3N app. The project’s mission is to inspire schools around the world to create their own versions of the musical’s performances and compete for honors within the OP3N platform through community voting.

“This project allows me to redefine the way an audience can interact with content. Not only can it be enjoyed simply as entertainment, but you can actually participate, first by learning and then creating your own version of the musical with your friends or school. It’s a celebration of the art of musical theater and the passion for self-expression and new technologies that allow people to get involved in ways never before imagined ”, shares Fuller.

Using the OP3N app’s native music and video player, NFT pass holders will also be able to stream The Musical and access a wide range of related content, including rehearsals, choreography lessons and cast interviews. . The Op3n app will also facilitate submissions and voting on a contest based on the musical, as well as the purchase of NFTs.

OP3N, a launch pad for intellectual property and communities in Web3, recently partnered with the Avalanche Foundation to launch and co-fund Culture Catalyst – a $100 million initiative to redefine the entertainment business model. Culture Catalyst will fund and support the development of arts, entertainment and cultural projects on the Avalanche public blockchain.

From creator-inspired tokens to NFTs, decentralized technology is redefining the way arts and entertainment are created, funded and consumed. The OP3N – Avalanche initiative is designed to inspire a wide range of blockchain-based creator community projects and provide funding to emerging artists, artists, filmmakers and musicians looking to expand beyond traditional channels and expand ownership paradigms.

Culture Catalyst recently announced plans with Grimes for a children’s book about the intergalactic metaverse coming out later this year. Additionally, singer-songwriter Ava Max announced her partnership with Culture Catalyst for the launch of her upcoming music video in collaboration with iconic director Joseph Kanh. Culture Catalyst comes after OP3N’s $10 million seed funding round which brought together heavyweights from the worlds of entertainment, tech and gaming.